| Safety Innovation Awards and General Session: When it Hits the Fan — Crisis Management and Crisis Communications [9022] | |||||||||
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Date: Thursday, March 9, 2017 Time: 9:45 AM - 10:45 AM Location: Greater Columbus Convention Center Room: Battelle Grand Ballroom Speakers: Bruce Hennes, Managing Partner, Hennes Communications Track: Emergency Preparedness and Response Session Type: General Session Description: The traditional media leap on crisis stories. A reputation built up over years can be shattered in an instant on social media. In today’s 24/7 news environment, when reporters won’t wait for you to return that call before posting the story online, and where everyone is a journalist and able to reach thousands on Facebook, crisis communications is a necessary skill for business leaders. Veteran crisis-management specialist Bruce Hennes discusses strategic approaches to communications in a wide variety of situations and supplies proven techniques to help you in your leadership role. Hennes provides techniques for establishing your message, maintaining control of your message, moving your message forward and mounting a defense against a sudden press onslaught, thereby protecting your image, brand and perception in the marketplace. Learning Objectives: Recognize what the media looks for in an interview Describe how and why the media’s objectives differ from the interviewee’s objectives Explain how to better and more effectively communicate to protect the organization’s image, brand and perception in the marketplace
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